what we think & like

  • July 9, 2015

Great Images. Great Content.

I returned from a Togo and Ghana trip a month or so back; two clients sent me there on a multi-level content creation and capture project. The first stage required a three-day trip to Lome, the capital of Togo, to chat with an important customer for Konecranes – Lome Container Terminal – for a feature […]

  • April 30, 2015

State of B2B Marketing: SaleForce

“Email still brings results” Sales Force A survey recently published by Sales Force, reiterates what we have learned over the years when working with B2B clients. Direct communication is key! And emails remains a reliable, useful medium to make B2B contact. Half of the surveyed marketers employing it, and a whopping 91 percent of those […]

  • May 9, 2014

Creating Great B2B Content

Creating great B2B content       When a lifting equipment dealership servicing almost the entire of West Africa challenged us to help them deepen their customer relationships, I knew that content would be key. I wasn’t so sure though how much relevant content we could create around the relatively narrow field of cranes and […]

  • June 10, 2011

CapeAbility and rebranding tourism.

BizCommunity were kind enough to cover the launch of CapeAbility in June, 2011 tourism branding needs new approach as numbers drop. 10 JUN 2011 09:58 At the cornerstone of Cape Town Tourism’s proposed tourism brand repositioning, is the idea that cities are considered to be the new super-brands of the 21st century. So says Cape […]