A survey recently published by Sales Force, reiterates what we have learned over the years when working with B2B clients.
Direct communication is key! And emails remains a reliable, useful medium to make B2B contact. Half of the surveyed marketers employing it, and a whopping 91 percent of those say it is very or somewhat effective.
The secret to wordess.com email campaigns has always been the use of very clean email lists – we never recommend buying lists, and encourage clients to spend some time keeping their email databases up to date.
This tactic along with having everything designed to respond to mobile has enabled us to get conversion results always above the norm.
I was also astounded that using survey responses from 2,100+ marketers, Sales Force has just issued a report specifically on what B2B marketers are really thinking and dealing with this year.