Government Copy: Home for All
Content & Copy
The ANC Provincial government (2004 – 2008) in the Western Cape engaged The Bryan Slingers Partnership on a total rebranding exercise for the Province. The campaign was called Home for All.
As creative director for the campaign wordess.com was responsible for the development of, among other things, 6 principles upon which the campaign was founded.
Internal government communications are challenging; the environment is very cluttered with many other messages and media. By launching the campaign at the Premier’s house with an all-family picnic, the campaign managed to elevate above the common communication streams, and allowed the messaging to really shine.