Content: Paterson Simons
Content & Copy
For over 2 years we have produced a high-quality monthly online newsletter for Paterson Simons (Africa). We are also responsible for the design, distribution and analytics.
As distributors of heavy-lift equipment throughout West Africa, this UK-based client is ideally suited to take advantage of the very best in content marketing.
Paterson Simons’s objective with their newsletter was to remind customers that they are a gritty, on-the-ground brand, familiar with the rigors of the African environment. Using actual stories of their engineers and sales staff on the ground in the region we refocused their messaging: they have the skills, know-how and experience to sell, service and maintain world-class equipment to world-class standards anywhere in west Africa. We combined company specific content with general sector news to create an appealing web-based newsletter. We are now in the third year of issue.