Website: Seed Investments
Content & Copy, Websites & PR
Financial copy is one of the hardest to get right. Not only must it be pin-point accurate, but informative and interesting for readers.
wordess.com was responsible for the copy and content architecture of the Seed Investments website.
In many respects we received an ideal brief: many pages of possible content we needed to edit for length and clarity. In addition we were presented with a website template already chosen by the web designer. We still had the freedom however to decide menu, pages and home page items according to an architecture we had agreed on with the client. In the end we decided to err on the side of caution and placed a lot of copy on the site, but felt that the concertina style navigation enabled readers to absorb it in bite-sized pieces thereby making it easy-on-the-eye, and brain.