Print & Brochures
Pasiguard is a security product made in Ghana, that required a refreshed look and feel for an increasingly modern market. The brief included creating a brochure that would
help the client illustrate the benefits to consumers in the sales process. Striking the right asperational note whilst still keeping the messaging straight-forward was a key objective.
We were sent to Ghana – along with a trusted photographer from our network – to take images of the grilles. Although we were there shooting for other clients, it was unfortunate that the location and time made available was not sufficient to get classy images of this particular product. The challenge was then up to the designer to perform miracles in Photoshop. It was important to not give in and keep pushing for a high-end design, even without images.