B2B Customer Newsletter
Content & Copy
Konecranes is a global distributor of cranes and lifting equipment. When they saw the work we did on Paterson Simons, they requested a treatment for a quarterly customer newsletter specifically for their Lift Trucks unit.
The client was very willing to let us take the lead on the content design, and we were fortunate to be working with a team that clearly understood the value of not only company-specific content, but also general news content to B2B readers. Although there was a client-side team change during the second edition, Lift Trucks Quarterly still came out bang on time, and to much customer appreciation.