Website: Collagen Lift
Content & Copy, Websites & PR
A French client requested we assist him to collate, research and write the copy for a new collagen product to be launched in South Africa. Pharmaceutical-style and clinical copywriting is a specific skill
because legislation is very narrow in terms of what can be claimed. Our experience on other brands such as Genacol and Rehidrat made understanding the brief that much easier.
Client provided us with the raw data in terms of scientific trials and results, it took us 8 weeks to work through the material, and write the copy. It was important to remember that the site had to be eye-catching and readable, without being too light on information.