Wine Sales & Training Guide

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Caterplus/Perdeberg Wine Training Guide

Content & Copy

Caterplus is a bulk catering equipment and consumables wholesaler to restaurants. When Perdeberg wines became a new line of wines for the company

they needed a quick-reference guide that the sales and tele-sales staff could use to promote the products.

About Project

We conceptualised the guide to categorise the range of wines by style of restaurant, because we wanted the sales staff on the other end of the line to gear their message depending on what type of restaurant their customer owned, as well as be fluent and enthusiastic about the new wine range.